about Alejandra Kough, owner of rouge salem
A passion for beauty drives Alejandra Kough, the new owner of Rouge Cosmetics in Salem. Since taking over the reigns in September, Kough has brought fifteen years of experience in the field to the popular store, which specializes in fine beauty and skin care products from the most desired brands.
In her native Venezuela, Kough owned a beauty shop and served as a sought-after makeup artist for pageant contestants. Since moving to the U.S. 12 years ago, she has excelled as a beauty advisor for Estee Lauder, Clarins, Blue Mercury and La Mer.
Kough is bringing that same drive for success and passion for beauty and cosmetics to Rouge. Since taking over, she has added a Brow Bar and a menu of esthetic services in Rouge’s new facial room. “We are excited to offer a variety of certified Caudalie facials,” Kough said. “They are very exclusive, and we are the only North Shore location to offer this premium service from our two estheticians on staff.” In addition to brow waxing, Rouge’s spa services menu, available Tuesday through Saturday, includes microdermabrasion and several treatment add-on options such as eye treatments and peels. The four make-up artists on staff also offer make-up lessons and professional application, both on and off site, for brides, bridal parties, proms and other special occasions such as girls night out. With lines for men, including the recently added Jack Black line, Rouge is not just for women. Kough is constantly on the look out for new trends and services to offer. “We are listening to clients and responding to their needs,” Kough said, pointing to the growing interest in botanicals (plant-based products). “We are a friendly, neighborhood retail store. Our well-trained staff offers complimentary and pressure-free information about our products. We let clients know what is available and what will work for them, but we don’t push products to anyone. Come in and get glowing”
Alejandra’s passion for beauty began more than 15 years ago in her native country of Venezuala as a makeup artist and beauty store owner. She came to this country to pursue business ownership with more opportunities for growth and success.
After arriving in greater Boston area, Alejandra brought her experience to retail cosmetics and worked her way up from beauty advisor for Estee Lauder at Macy’s and then Clarins counter manager at Nordstrom’s. She managed a Blue Mercury store that, with Alejandra’s leadership, became the #1 store in the company. Her last position before rouge was as manager of La Mer at Saks Boston which became the second biggest account for the line.
Alejandra met Ann Massey, the former owner of rouge, in the summer of 2014 and they hit it off immediately. They each recognized their mutual passion for the business of beauty.
Ann established rouge as a leading cosmetics store on the North Shore and was about to embark on a new journey herself. She was searching for the right person to carry on her aspiration to continue to grow rouge into a recognizable brand. Ann knew that Alejandra was the perfect person to carry on her vision of unsurpassed service and the finest products available.
Alejandra and the dedicate rouge artists developed some exciting changes such as the Brow Bar (November 2014) and additional esthetic and Dry Hair Styling services in early 2015. And many more changes are coming soon.
about rouge salem
rouge salem is the chic place to get great beauty products and expert makeup and skincare advice on the North Shore of Boston. The store is located in downtown Salem in the beautiful Derby Loft Building at the corner of Lafayette and Derby Streets (next to Engine House Pizza).
rouge offers a carefully selected collection of the finest beauty products from the most desired brands. From the hottest makeup brands and most innovative, effective skincare products, to gorgeous women’s fragrances, botanical hair products, must-have nail polishes, pamper-him shave products, and much more. rouge is the place to discover how to get yourself gorgeous.
Every makeup artist at rouge is dedicated to providing you with honest, straightforward, expert information and guidance that’s customized to your needs. Whether you’re looking to update your look or searching for help with your changing skincare needs, we’re here to help. From the hottest makeup artist products, to luxurious skincare from famous spas and dermatologists, to scrumptious fragrances; you’ll find the products just right for you, and we know you’ll leave rouge feeling invigorated, energized, and looking and feeling great!
We’re easy to find, just look for the store in Salem that glows pink!
Get Glowing! Come see us, and tell your friends!