Fleur’s is the only professional brand that highlights the power of flowers in their scientific, poetic and sensory dimension.
Created by a passionate woman
Brigitte Gédouin created the brand based on her passion for flowers and painting.
Materials, colors, scents… The Fleur’s collection is filled with the artistic world of its creator.
Flowers and skin close together a captivating identity
A brand that triggers emotions building on the highly symbolic world of flowers. Flower is close to the skin to deliver efficiency.
Cultivation of flowers
For certain sensitive or protected flowers, Fleur’s research team has developed very advanced methods of hydroponic cultivation to create its own natural resource, which is completely pure and protected from pollution and climate risk.
These innovative hydroponic growing techniques are part of a more comprehensive sustainable development approach. Fleur’s indeed gives priority to environmentally-friendly manufacturing processes and attaches particular importance to the recycling of waste water through filtering gardens.
Green extraction of floral active ingredients
The many natural substances in the flowers give them significant cosmetic effectiveness when they are transformed into extracts. Fleur’s scientific team uses the most advanced techniques in order to preserve the integrity of the active ingredients and minimize environmental impact.
Efficacy test on skin cells
An applied research unit tests the effectiveness of the identified active ingredients in vitro on skin cells before incorporating them into the cosmetic formulas.
Visualization of the increase in cell division (+ 47%) following the implementation of Lifting Floral Bouquet on skin cells.